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Title:
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THE SPAM PROBLEM CONSEQUENCES FOR ECOMMERCE AND A MULTI-FACETED SOLUTION APPROACH |
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Author(s):
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Florian Konow , Dirk Frosch-wilke |
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ISBN:
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972-8924-06-2 |
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Editors:
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Nitya Karmakar and Pedro Isaías |
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Year:
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2005 |
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Edition:
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Single |
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Keywords:
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eBusiness, spam, economic analysis, unsolicited commercial email. |
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Type:
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Full Paper |
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First Page:
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187 |
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Last Page:
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194 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The amount of unsolicited commercial email, widely known as spam, has increased dramatically in the past few years. Business has an ambivalent relation to spam. On one hand spam cost companies billions of Euros in lost productivity, on the other hand email has become an essential tool for doing business, and anti-spam measures can reduce eCommerce effectiveness and profitability. Yet, not much work has been done to evaluate the spam topic from different perspectives in respect to eBusiness companies. Therefore the current state of spam and distribution thereof is examined showing the spammers motivation and tactics. A detailed scrutiny of the impact on the economy in terms of costs and social impacts caused by spam shows alarming figures. The issue of spam, of course, is a matter of legislation as well. An overview is provided on the latest techniques used by IT industry in order to curb the problem of clogging up users inboxes. Finally in this paper we will present an integrated, multi-faceted approach to fight against spam, while ensuring that business and consumer requirements for convenient electronic communications are preserved. |
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